Brand counsel · Domain recovery · Takedowns
Blindside is recovery and takedown counsel for ecommerce brands. We reclaim lookalike domains, force removal of impostor storefronts, and stop the branded-traffic theft: quietly, on evidence, and fast.
A near-copy domain doesn’t need your permission. It only needs to confuse one customer. Most brands don’t notice until their refund tickets reference orders they never shipped.
A near-copy of your domain, sitting one keystroke away.
One letter swapped, one TLD changed, one homograph slipped in. Buyers don’t read URLs. They recognise shape. The closer the spelling, the higher the conversion theft.
canonical, then two registrations someone else owns
A clone of your store, collecting payments you’ll never see.
Stolen photography, copied product copy, a fake support chat. The fraud lives downstream, but your name carries the damage when the customer publishes a review.
a checkout that takes real cards
The traffic you paid to build, captured by domains you don’t own.
Bid hijacking, branded keyword scraping, affiliate-link fraud. The customer searches for you. They land on someone else. Your acquisition spend funds their checkout.
the same search, two destinations
Quiet, evidenced, decisive. From the first confidential review to a recovered domain and a permanently lower exposure: the work is private, the procedure is rigorous, and the result is yours to keep.
We map your domain surface and identify every registration creating customer confusion or revenue risk. The first review is confidential, evidenced, and obligation-free.
We pursue the path with the highest probability of success (UDRP, URS, direct negotiation, or registrar enforcement), backed by an evidence package built for the procedure.
With the immediate threat neutralised, your domain surface is mapped and watched. The next copycat is caught in days, not months, and resolved before it converts.
Each one is a different procedure with a different evidence burden. Naming the shape is the first thing a review does, because it decides which path can actually recover it.
One letter transposed. Caught by fat fingers and autocomplete, and the closest thing to free traffic a copycat can buy.
IllustrativeA Unicode character that renders as a Latin one. Indistinguishable in a browser bar at normal size.
IllustrativeThe same spelling on a different suffix. Buyers read the name, not the ending.
IllustrativeYour name in the left-hand label of somebody else’s domain, which is where a reader stops looking.
IllustrativeYour photography and product copy on a storefront that takes real cards and ships nothing.
IllustrativeYour brand term bid on by someone else, above your own result, on the query you paid to create.
IllustrativeHigh-margin, image-driven categories attract copycats fastest, and brands running paid acquisition pay twice when one converts. These are the situations a review is built for.
You’re paying to build the brand demand. Make sure the conversion lands on your domain, not a typo two letters away.
Branded keyword traffic is your most valuable funnel. We defend it from bid hijackers and lookalike landing pages.
High-margin, image-driven categories attract copycats fastest. We catch them before they catch your buyers.
Conversion off, attribution noisy, support tickets rising. The leak is almost always a domain you’ve never seen.
Black Friday, product drops, restocks. Copycat registrations spike right before. The surface must be audited and ready.
We work directly with your general counsel, or as standalone counsel. Evidence packs are procedurally complete and ready to file.
Three commitments, and the page you are reading is held to the first one: no case list, no client names, nothing disclosed without authorisation.
Recovery and takedown work is done privately. We do not publish case lists, we do not name clients, and we never disclose a matter without authorisation.
Every action (UDRP, URS, registrar complaint, takedown notice) is filed with a complete evidence package. Procedural strength is everything.
A copycat domain is a problem with a deadline. The longer it lives, the more it converts. Most matters are filed within ten business days.
Confidential. No mailing list. No follow-up unless you ask for one.
One private document, updated as the work proceeds. These are the sections it carries, drawn from a sample surface rather than anyone’s real one.
Recovery is the middle of the work, not the end of it. A mapped surface stays mapped, and a new registration against your name is a notification rather than a discovery.
Every registration resembling your name, scored and re-scored as it changes hands, goes live, or starts taking payments.
A copycat is cheapest to remove before it has customers, reviews and a payment history. The window is days.
What UDRP is, what it can and cannot reach, and what an evidence pack has to contain. Written for the people who have to sign it.
A note on how we work
Most brands find us after the refund tickets start referencing orders they never shipped. By then the copycat has customers, and removing it is a procedure rather than a letter. We would rather be early, which is why the first review costs nothing and comes back in forty-eight hours: it is easier to argue about a domain that has not converted anyone yet.
Begin a confidential review
One short, confidential review. A private report of every lookalike, impostor, and registration creating revenue risk. Yours to keep, regardless of next steps.
Quiet. Evidenced. Decisive.
The domains stealing your customers: recovered, taken down, defended.
Any domain registered to look or feel close enough to yours that a buyer could mistake it for the real thing: typosquats (brandnane.com), homographs, TLD swaps (brand-name.co), and suffix variants (brand-name-sale.com). If a confused customer could land there and believe it is you, it is actionable.
Yes. The UDRP and URS procedures, administered by WIPO and the Forum, transfer domains registered in bad faith back to the legitimate trademark holder. Where those do not apply, registrar enforcement, direct negotiation, and ccTLD-specific procedures handle most remaining cases.
A UDRP filing typically resolves in 6 to 8 weeks from filing to transfer. URS is faster (under 21 days) but narrower. Negotiated recoveries can resolve in days. We choose the path with the highest probability of success for your matter.
Most engagements are flat-fee per domain or per matter, with a separate retainer for ongoing monitoring. We quote precisely after the confidential review. You will never see surprise hourly billing.
Yes. We work across gTLDs (UDRP, URS) and a range of ccTLDs, including .co, .uk, .de, .au, .eu, and others. For jurisdictions outside our direct experience, we co-counsel with local trademark firms.
Most do not refuse. Cybersquatting cases under UDRP have a high transfer rate (around 85%) because the procedural standard favours trademark holders. Where the registrant fights, we move to formal arbitration or court action, and pursue registrar-level enforcement in parallel.