
Playbooks
How to take down an impostor storefront
A fake store using your name and product photos has more than one weak point. Hitting several at once, in the right order, is what makes it disappear and stay gone.
Arya Stark··7 min
Topic
Step-by-step guides for protecting an ecommerce brand against copycats, before and after they appear.

A fake store using your name and product photos has more than one weak point. Hitting several at once, in the right order, is what makes it disappear and stay gone.

The window between a lookalike being registered and being weaponised is days, sometimes hours. Watching the right signals turns that window into a head start.