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Writer

Arya Stark

Contributor, Blindside

Arya writes for Blindside on copycat domains, lookalike abuse, and the procedures brands use to recover what is theirs. Plain explanations of UDRP, URS, and takedowns, written for the founders and operators who have to deal with them.

How a domain gets recovered: UDRP in plain English
Recovery

How a domain gets recovered: UDRP in plain English

The UDRP is how most copycat domains are taken back from the people who registered them. Here is what it proves, what it costs, how long it takes, and what it cannot do.

Arya Stark··7 min
What counts as a copycat domain
Threats

What counts as a copycat domain

Typosquats, homographs, TLD swaps, combosquats. The lookalike domains that steal your customers come in a handful of recognisable shapes. Here is how to read them.

Arya Stark··6 min
How to take down an impostor storefront
Playbooks

How to take down an impostor storefront

A fake store using your name and product photos has more than one weak point. Hitting several at once, in the right order, is what makes it disappear and stay gone.

Arya Stark··7 min
UDRP, URS, or ACPA: which path fits your matter
Recovery

UDRP, URS, or ACPA: which path fits your matter

Three different tools recover or neutralise a copycat domain, and they are not interchangeable. One transfers, one suspends, one can award damages. Here is how to choose.

Arya Stark··6 min
Catch a copycat domain before it goes live
Playbooks

Catch a copycat domain before it goes live

The window between a lookalike being registered and being weaponised is days, sometimes hours. Watching the right signals turns that window into a head start.

Arya Stark··6 min